In this session, we'll build on the foundational concepts from Part 1, focusing on actionable strategies to deepen your engagement with diverse audiences.
What is Inclusive Marketing?
Inclusive marketing is more than just representation; it's about authentically reflecting the diverse identities of your audience. Key aspects include:
Demographic Diversity: Age, ethnicity, gender identity
Socio-Economic Factors: Language, income level
Personal Identity: Religion, physical and mental abilities
Why Diversity Matters
Research highlights significant gaps in representation:
72% of people feel advertising doesn’t reflect their world.
63% don’t see themselves in most ads.
60% say their communities are misrepresented.
These insights underscore the importance of inclusive marketing, which fosters genuine connections and builds trust.
What You’ll Learn
Inclusive Marketing Basics: Understand its significance and relevance.
Identify and Address Gaps: Learn to spot where your marketing efforts may fall short.
Strategies for Authentic Representation: Discover how to effectively reflect your audience’s diversity.
Building Trust Through Inclusivity: Transform superficial relationships into meaningful connections.
Why Attend?
Enhance your marketing strategy with insights that can help you connect more deeply with your audience. Reserve your spot for this transformative session and start making a real impact.
Proudly supported by Zero Barriers member councils in NSW. Funded by Club Burwood.
Register Now! Don't miss out on the opportunity to elevate your marketing efforts through inclusivity!